Layerpath Case Study
A Comprehensive Redesign of LayerPath
Overview:
Layerpath is a cutting-edge company specializing in interactive product demos. With their advanced AI technology, they enable
businesses to quickly create, distribute, and track engaging demos for lead qualification and customer education. The platform seamlessly integrates across websites, sales channels, and email campaigns, empowering businesses to enhance their marketing efforts and drive success in the digital realm.
My Role:
Lead UI Designer
UX Designer
Research Methodologies
We began by deciding on the research methodologies to use. We
started with publicly available data (secondary research), then
moved onto first-hand research (primary research). For primary
research, we made sure to capture both qualitative and quantitive
data. The full research plan outlines the research goal,
methodologies, participant screening requirements, research
questions, assumptions, and risks.
Outcome:
Most users were satisfied with the feature and couldn’t think of significant improvements, indicating a positive user experience overall